VoICE Immunization Advocacy Toolkit

Immunization is critical to protecting the health of individuals, families, and communities across the globe. Faced with increasing challenges of vaccine hesitancy and competing government priorities, the need for child health and immunization professionals to demonstrate the broad benefits of immunization for global economies, health, and equity has never been more important.

As new challenges, such as the COVID-19 pandemic, arise and the landscape becomes increasingly complex, the Value of Immunization Compendium of Evidence (VoICE) provides immunization and child health advocates with a variety of tools to help to build a persuasive case for prioritizing immunization, turning evidence into impact.

We have created a toolkit of advocacy resources free for anyone to use to help make the case for the value of vaccines.

What is Advocacy?

Advocacy is the act of supporting a cause, idea, or policy and convincing the right people of its importance and the need to act on it. Advocates turn research and evidence into persuasive stories and narratives to create change. This toolkit can help you prepare and carry out successful advocacy efforts by providing key tools to make the case for the importance of immunization.

Turning Evidence into Impact

Crafting an “Elevator Pitch”

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An elevator pitch can help you to craft a clear, poignant message for an audience that isn’t already familiar with your issue.

We have included examples of elevator pitches framed around equity, global health security, strengthening health systems, and economic benefits. The Knowledge Hub provides over 350 examples of concise advocacy messaging based on evidence-based, credible scientific sources that can be used to help tailor your elevator pitch.

Download a printable PDF with examples of elevator pitches

Vaccine Resources

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You can use the VoICE Vaccine Resources page to find credible immunization data sources, maps, interactive visualizations, technical reports, and other resources from trusted partner organizations.

  • Finding Immunization Coverage Estimates
  • Finding Disease Burden and Mortality Estimates
  • Finding Global Vaccine Recommendations and Schedules
  • Finding Background Information on Vaccine-Preventable Diseases

Download a printable PDF with resources for the latest vaccine information

View vaccine resources on the VoICE Vaccine Resources page

Social Media Resources for Advocacy

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Social media platforms like WhatsApp, Twitter, Facebook, and YouTube can be great ways to reach stakeholders with your advocacy message. Below you can download an example of a social media toolkit for immunization advocacy complete with links to free-to-use short videos, messages, and graphics.

Download a PDF with links to social media content for immunization advocacy

VoICE: The Value of Immunization Compendium of Evidence

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The VoICE website includes many different resources to help advocates synthesize peer-reviewed sources on complex immunization-related topics — from health equity to the cost of inaction — into advocacy talking points that can be adapted to meet your needs.

Learn more about how to use VoICE resources

Presentation Slides

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Using High-Impact Evidence for Advocacy: Introduction to the Value of Immunization Compendium of Evidence (VoICE)

The slide deck explains how you can use VoICE as a resource for your own immunization advocacy. Learn more about our rigorous literature review process for finding the latest peer-reviewed research on the value of vaccines. Case studies illustrate how to turn evidence on the benefits of immunization into persuasive advocacy talking points.

Download a PDF of the presentation slides

Presentation Video

VoICE: Using High-impact Evidence for Immunization Advocacy

View a video of the presentation on YouTube